Facebook Marketplace has rapidly become one of the most popular platforms for buying and selling second-hand (and even new) items locally. Whether you’re decluttering your home, running a small business, or simply flipping items for profit, knowing how to effectively sell on Marketplace can make a big difference. Here are 17 practical tips to help you stand out and increase your chances of closing the deal.
1. Use High-Quality Photos
First impressions matter. Use clear, well-lit images from multiple angles. Avoid cluttered backgrounds and ensure the item is the main focus of the photo.
2. Write an Honest and Detailed Description
Include brand names, model numbers, sizes, dimensions, condition, and any flaws. Transparency builds trust and reduces time-wasting messages.
3. Price It Right
Check what similar items are selling for on Marketplace and other sites. Set a competitive price, and consider pricing slightly higher to allow room for negotiation.
4. Respond Promptly
Timely replies help maintain buyer interest. Use the Messenger app to keep communication fast and fluid.
5. Use Keywords Wisely
Include relevant keywords in your title and description so your listing shows up in search results. Think like a buyer—what terms would they use?
6. Update and Refresh Listings
If an item isn’t selling, try tweaking the title, lowering the price, or posting new photos. Refreshing listings can help bring them back to the top.
7. Be Clear About Pickup or Delivery
State whether it’s collection-only, delivery available, or if you’re willing to meet halfway. Flexibility can attract more buyers.
8. Stay Safe When Meeting Buyers
Always meet in public places if possible. If they’re collecting from your home, try to have someone else present and communicate through Messenger rather than sharing personal contact details.
9. Avoid Scams
Be wary of buyers who overpay, ask for bank details, or send suspicious links. Facebook will never ask for payment or shipping outside of the platform.
10. Bundle Items for More Value
Selling baby clothes, books, or kitchen items? Create bundles instead of selling one item at a time. It’s faster and more appealing to buyers.
11. Be Professional Yet Friendly
A polite tone, good grammar, and helpful responses can make you seem more trustworthy and easier to deal with.
12. Use Tags and Categories Correctly
Make sure your listing is in the correct category and includes relevant tags—this helps it get found more easily.
13. Include Measurements
Whether you’re selling furniture, clothes, or bikes, dimensions help buyers determine if the item fits their needs without having to ask.
14. Offer Discounts for Quick Sales
If you’re in a hurry to sell, include phrases like “quick sale” or “must go today” in the description, or offer a small discount for same-day collection.
15. Take Advantage of Boosting (Optional)
If you’re selling something valuable or struggling to gain traction, consider paying a small fee to boost your post’s visibility to a larger audience. £2-£3 Would be enough to get your advert seen by over a thousand extra potential buyers in just a few days.
16. Monitor and Manage Your Listings
Mark items as sold once they’re gone to avoid confusion. If something is on hold, let other interested buyers know.
17. Build a Positive Seller Reputation
Happy buyers may leave positive feedback. Deliver good service and keep communication clear—your reputation can influence future sales.
Selling on Facebook Marketplace doesn’t require a marketing degree—but a little strategy goes a long way. By following these tips, you’ll be better equipped to attract the right buyers, close deals faster, and build a positive experience on the platform.